Project: Seoul Korea's Digital Media City (DMC), a.k.a. City of the Future.
SMITH-TRG's Role: Strategic advisor on infrastructure design and future applications.
Impact Results: Saved over $280 million in design/implementation costs.
Strategic Goal: Futuristic info-media industrial complex that will serve as a center of information technology in northeast Asia.
Value-Gain Objective: Within DMC, technology will effectively serve and manage, as well as entertain.
- The most valuable part of DMC is that it will become an incubator for developing social capital.
- A major feature of the DMC is the Digital-Media Street (DMS), which will host entertainment and retail establishments, technology companies, prestige housing, R&D institutes, and universities. DMS is an opportunity to develop and test new technologies, and to refine them in a living laboratory environment - incorporate the most advanced and interesting digital urban devices.
- The street will run smoothly: maintenance operations of light fixtures and utilities can be controlled digitally, while dynamic street markings and sensors encourage efficient traffic flow.
- The street will be informative: interpretive maps and guides will be available on the street digital displays and through mobile phones and other personal devices.
- The shopping experience will be flexible: ubiquitous credit sensing will create stores without check-out lines while 'thin-shops' will allow people to feel goods and order custom products for home delivery.
- Finally, the street will be rich and interesting: co-ordinated digital displays will set the mood for events while portals to sister cities will afford glimpses into different places. Questions, contact us . . .
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